This is one of the typical, unimpressive, trashy YouTube ads, like many other bullsh*t ads I routinely see 10-20 times a day. They are so abundantly common everywhere on the internet that I could even see them 200 times a day if I spent my time online entirely outside of YouTube. I mean, YouTube is actually doing a great job of weeding out bad advertisers nowadays, at least on my feed.

Unfortunately, there is still a certain number of them, and they clearly have a distinct attribute about the language—Japanese. 25% of total YouTube ad impressions are presented in Japanese on my feed. 75% among those are scam/bullsh*t, and 20% as well are kind of legit ads for something I actively dislike. I’m sorry to say this, as Japanese is my language and the local language where I live, but the Japanese ads are uniquely the problem that is polluting my YouTube feed.
The ad video on YouTube: https://youtu.be/t3GDdnlEfKg

But again, this is just a grunt that I don’t particularly want to talk about here, except for its remarkably badly-dubbed narrations. The audio quality and the accent of the female voice are not bad, but in terms of intonation, it’s hilariously off. This is something only an AI-generated narrator, but no real human, can achieve. Any Japanese speakers would notice it at the part after 9 seconds. I assume it was the same text-to-voice generator tool as was used in the side business scam ad from IDEAS GROVE PTE.LTD.

本日大特価
Sponsored・hapipi.site

If there’s one more thing I can add here, it’s about the tagline. Rather, I can’t ignore this as it’s such a great epitome of Japanese subpar-average online ads that you can’t tell if it’s a real scam or a shabby e-commerce ad just by looking at it.
Like many others, there are no identifiable individual names of the business, product, or service. You can’t even see what category their merchandise belongs to. But if you look closer, there’s a clue in the little avatar image of a man with his arms folded in a lab coat, which is telling his situation at a medical institution, most likely where he is confined as a patient. It’s also telling his medical condition called anhedonia, which enabled him to put all in just one 5-letter word “本日大特価”, meaning “Today(本日) Great(大) Special Price(特価)”.  Unlike those average advertisers who struggle all the time to put their catchphrases into the 90-character limit of the tagline, he casually just did it.

Linguistically, this is so epic and intriguing, isn’t it? Or, it’s rather absurd and confusing for most non-Japanese people. But each word has a precise definition that is traditionally ingrained in Japanese online ad culture, and consumers exactly know what they are, so I break it down. What do they actually mean by “本日大特価/Today Great Special Price”?

• There are some thing(s) and/or stuff.
• The “thing(s) and/or stuff” began to exist at some point within the last 24 hours. Possibly it’s been recurring every 24 hours, so they decided to call the latest recurrence period “本日/Today”.
• The “thing(s) and/or stuff” are so great and/or so special.
• The degrees of greatness and specialness aren’t necessarily maintained during “Today”. So you don’t have to worry if they appear less great or less special than you expected.
• Keep in mind, “Today” may be just a poetic expression of appreciation for today’s opportunity given to the advertiser and/or the viewers to be living and breathing upon.
• Also keep in mind, the greatness and/or specialness may be just a poetic expression of the excitement they feel today about themselves and/or the viewers.
• If you click the ad, you’ll eventually see some numbers of the amount of money, which are meant to be the price for either of the “thing(s) and/or stuff” they have, or of some other related thing they don’t have. In both cases, you are granted permission to purchase it. Congratulations!

Advertiser: Paid for by バリュークリエーション株式会社
Location: Japan

Linked website: https://hapipi.site/ab/pcjGkObPL_jDbtWiFYA?gad_source=2

Uploaded YouTube channel:www.youtube.com/@日本健康維持協会
Joined Jun 10, 2025
3 subscribers

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